search engine marketing tools
Search engine marketing involves both Search Engine Optimization (optimizing your Web site to rank higher in organic/free search results) and Paid Search (paid text ads that accompany search results and can be syndicated across many Web sites). The tools below help Internet marketers with search engine marketing tasks.
Keyword Research
- Google AdWords Keyword Tool - generates keyword ideas and shows Google search volume; region selection available; easily add keywords to your AdWords account
- Trellian Free Search Term Suggestion Tool - shows search volume from multiple search engines; first 100 terms free
- WordStream Free Keyword Tool - generates keyword ideas and respective search volume based on data from major and minor search engines, ISPs, browser tool bars
- SEO Book Keyword Suggestion Tool - generated keyword ideas; account required
- Google Insights for Search - displays and compares keyword search volume over time; select region; select time span; displays top related searches; displays rising searches
- Google Trends - displays and compares keyword search volume over time, accompanied by news stories that could be affecting search volumes
- Microsoft AdCenter Labs - multiple tools including keyword forecast, search funnel, common misspellings, demographics predictor, etc.
- SpyFu - displays paid search keywords and competitive organic search keywords along with other paid search marketing ad budget metrics; basic data free - pay for all data
- SEOPivot - displays potential keywords that a site can rank for in organic search results along with the traffic level for those keywords; first few keywords free - pay for all data
- Google Sponsored Links ads - displays all Google AdWords ads for a specific search term
- Google AdWords Traffic Estimator - provides estimates of traffic volume for your keywords and bid price
- Ubersuggest - provides Google Instant search suggestions for search terms (keyword research)
- Google Scribe - provides Google Instant autocomplete suggestions for search terms (keyword research)
- SEOTools Keyword Keyword Typo Generator - generates mispellings for entered keyword(s)
- Google AdWords Keyword Combination Generator - helps creates advanced keyword combinations
Search Ranking Evaluation
- Rank Checker - Firefox extension that quickly displays rankings across Google, Yahoo! and Live
- popuri.us - checks link popularity from various sources (PageRank, backlinks, Technorati links, etc.)
Search Engine Indexing
Link Building / Popularity
- Open Site Explorer - displays inbound links complete with nofollow, anchor text, (and more) data [pay for full version]
- Yahoo! Site Explorer - displays inbound links; displays all pages indexed
- Backlink Watch - displays inbound linking URLs with PageRank, anchor text, total outbound links, and nofollow information
- Majestic SEO - backlink analysis service; free for your own domain, paid for other domains
- PRWeb - free press release distribution
Miscellaneous
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