reputation management using online tools
The internet is the quickest way to share and spread information amongst a large group of people. Companies need to be aware about what people are saying about their brand online. Engaging in reputation management online serves three purposes:
- allows a company to gain insight into what consumers are saying and experiencing as it relates to the brand;
- allows a company to react to negative mentions about the brand (whether resolving the problem or providing a rebuttal to the claim that was made);
- engaging customers in dialogue about the brand.
In the online world, reputation management can be done using the following tracking tools:
- Google Alerts - be alerted by email or RSS when new mentions are indexed by Google
- Social Mention - be alerted by email of new mentions on all social networks the Web in general
- TweetBeep - be alerted by email when new mentions are made on Twitter (keyword mentions and links to URLs)
- Tweet Scan - be alerted by email or RSS when new mentions are made on Twitter and other microblogging tools
- Back Tweets - be alerted by RSS when links to a URL are made on Twitter using shortened URL services
- Twitter Search - be alerted by RSS when new mentions are made on Twitter. You can also narrow down your search parameters (geographic, links, etc.) with advanced search.
- FriendFeed Search - be alerted by RSS when new mentions are made on FriendFeed
- Monitter - watch mentions on Twitter in real time (auto refreshes). Allows for adjusting the number of columns (i.e. the number of phrases to follow) and viewing mentions only from those within a certain distance from any location (note: for postal codes, include the space between the first three and last three digits). RSS feeds are available - great for tracking mentions from those in a specific geographic area.
|